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Marketing Monday Written by Jon for March 30th I've been rewatching old YouTube videos lately. Maybe this is just a function of getting older, like how everyone thinks the music from their teenage years is the best, but man – nobody can tell me early YouTube wasn't something special. It was gold. See below for a small sampling of videos from the years 2006-2007, as a demonstration: Bo Burnham's first video Charlie Bit My Finger Chocolate Rain Let's get some shoes David Blaine Gold, right? And...
Marketing Monday Written by Jon for March 23rd I owe you some good ol' fashioned marketing stuff. My assumption is that most of you have found yourselves on this email list via some combination of bad luck and an interest in music marketing. I hate to disappoint people, and having spent the past couple of weeks philosophizing about the morality of Spotify and rambling on about the great questions of life in our tech-drenched age, I figure I should probably get back to my lane. So let's talk...
Marketing Monday Written by Jon for March 16th I switched away from Gmail last week. I've used Google's professional email product (along with the rest of their workspace) for the past decade. But as of this morning: I'm off. The switch was, as expected, a bit of a hassle. I had to swap DNS records, get new user accounts for my team, and copy over a bunch of email filtering rules that I'd set up as part of my ongoing (losing) battle against inbox bloat. All told, the move took me about four...