Marketing Monday Written by Jon for October 12th

I do a little mini-retreat each quarter for my business.

I used to make a bigger deal out of it, but these days I basically just go to a coffee shop and spend most of a day thinking about what I want to do. Well, I did that last week and here's what I came up with: I want to write a book.

I think the timing is right. It's been six years since I self-published How to Promote Indie Music, the book that basically launched this business as my full-time thing in 2020. A lot's changed since then, about which I have a lot to say. I think getting my thoughts down in book format will be helpful for the business.

So I'm going to do it.

I'm telling you this for two reasons: 1) For promo purposes, obviously, and 2) because I'm going to go quieter on these newsletters for a little while and I wanted you to know why.

It takes me 2-5 (yes, really, 5) hours to write these newsletters each week, depending on what I'm writing about and how much I end up rambling. That's a lot of time to spend on something, and in this season, I'd rather put those hours toward the book. I'll still try and send something each week, but it'll be quick, and it'll more than likely have something to do with the book. I'll try my best to leave any longer musings to Tom.

For now I'll leave you with my working title, subject to change at literally any moment:

Above the Noise

How to Make It as an Artist
in the Age of Algorithms

Don't get too attached to that. Judging by my outline there is a 23% chance the whole thing morphs into an over-moralized piece of Harry Potter fan fiction. But regardless I'm hoping to have it (self-)published by the end of the year. We'll see.

Wish me luck.

– Jon

Jon Anderson Founder @ Two Story Media Surprisingly Good @ Thumb Wars

🫆 100% Human Guarantee I wrote this, not AI. Today's random photo: A bicycle on a balcony on a blustery day.

P.S. – I'm not going to lie, I thought last week's email was kind of a banger. But it elicited the fewest replies of any email I'd sent in like three months, so what do I know. Anyway it was about how Meta wants to eat all of you, and how that impacts advertising. You can read it here.